PRODUCTS
UNPREDATOR
Undeniably human AI Adoption + Strategic Brand Building for brands and agencies that refuse to be prey.
Do the work that fuels YOU.
We are here to make sure AI is your wingman — not your biggest predator.
Understand the shift and choose your level of involvement
Identify where to start and how to move forward without fear and without losing your creativity or your soul. Train. Adopt on your own or automate smartly. From real, accessible training to tailored automations, we help you integrate AI without burning out or dumbing down.
Lead with brains & guts
Whether you need a boutique strategic brand planner or expert support for your brand’s next move, we’ve got you covered. From one-off consulting to AI-powered products — all driven by our distinctly human framework for unpredatory marketing.
Products
The PLANNING Sprint
for agencies
From brief to strategic planning to creative concepts — in minutes.
A self-serve, AI-driven tool that turns a brief into a full, research-backed brand strategy — delivered in a fully integrated presentation.
Designed for ad agencies and planners who want to move fast without sacrificing insight or creativity.Think of it as your personal top-tier advertising planner in a tool — delivering boutique-level strategic expertise and creative inspiration all in one place.
The Symbiosis plan for marketers
From brief to brand plan — in minutes.

Symbiosys Plan is a self-serve, AI-driven strategy tool that transforms any brief into a full brand plan — powered by consumer insights, enhanced by our expertise, and delivered as a fully integrated presentation.
Designed for marketing teams that need clarity, deep audience understanding and actionable growth strategies — ready to escalate internally or hand off to creative partners.
Services
AI Training Programs
Virtual or In-Person • 1 to 3 Days of Customized Training
Get your team AI-fluent without the jargon, hype, or overwhelm:
  • Skill gap assessment
  • Team workshops — practical, tool-specific sessions
  • Hands-on application using your real projects
  • Resource kits — cheat sheets, templates, and "survival" guides
AI Full Adoption Program
A 3-month adoption program for leaders ready to make AI happen:
  • AI Council creation
  • Readiness assessment
  • Workflow audit
  • Use case integration roadmap
  • Implementation support & tailored automation — custom integrations connecting AI with your existing tools, plus testing & optimization
Keynote Speaking
We cut through the hype with real stories, surprising insights, and bold, practical takeaways your team can use the next day:
  • Demystify complex tech with humor
  • Show how AI amplifies creativity without replacing people
  • Deliver adoption strategies that stick
  • Keep humans — not algorithms — at the center
From big stages to private workshops, we leave audiences energized and ready to own the AI game.
Strategic Planning & Brand Building the unpredator way
We love doing things the old-school way — face to face — but powered by our human-centered AI framework:
  • Consulting
  • Market Research & Consumer insights
  • Brand Audit — How does your brand's presence stack up in the vast world of organic media? Uncover gaps, strengths, and opportunities to thrive.´
  • Brand Positioning
  • From brief to brand strategy to creative concepts.
Why UNPREDATOR?
Humans have always been the planet’s greatest predators — no doubt. Now, with AI as our latest creation, we risk becoming prey to our own invention, trading our dignity and the creative spark that defines us for the illusion of productivity.
But the real predator was never AI. It’s been us all along.
Marketing has been predatory for decades — prioritizing profits over people, transactions over relationships, metrics over meaning. It demands 70-hour weeks, celebrates burnout as dedication, and now threatens to replace human creativity entirely with algorithms. This isn’t progress. It’s self-destruction.
UNPREDATOR exists to break this cycle. We believe in a radical truth: marketing should create value for everyone — customers, teams, partners, and society. We help agencies and marketers do good and adopt AI not as a replacement, but as technology for liberation.
Just like a deer with a bird perched on its head, each thrives not by dominating the other, but by coexisting — balancing strength with intuition, instinct with perspective. It’s nature’s reminder that survival doesn’t have to mean exploitation, and that true progress is built on relationships where everyone wins.
Our approach keeps your creative soul intact while giving you a competitive advantage. Through strategic planning, team training, and AI implementation programs, we help you:
Do the grunt work while you focus on creativity and storytelling that actually matter.
Build strategies that truly drive human behavior, rooted in motivation.
Create meaningful impact — building brands that protect and nurture, not exploit and extract.
We don’t just teach you to use AI. We help you reimagine marketing itself — where strategy and technology amplify human creativity, where success means going home for dinner, and where your best ideas come from rest, not burnout.
With eight years of applied AI experience, we move far beyond the trend-chasing noise and slop that’s flooding the industry. We built UNPREDATOR to make marketing human and uplifting again.
This is about choosing to become an UNPREDATOR.
Recent Clients
United States
  • Brooks Running
  • CVS Health
  • M+C Saatchi
  • Georgetown University
  • Miami Ad School
  • ORCI
  • Yes &
Latin America
  • Ogilvy Mexico
  • Burger King Puerto Rico
  • ICPR Puerto Rico
  • Loto
  • Lifemiles
  • Mullen Lowe
  • Pfizer
Other Regions
  • Ministry of Tourism Portugal
  • +Cartagena Colombia
  • AB Inbev Colombia
  • Grupo Garnier Costa Rica
  • Ciclic Costa Rica
  • Panamericana Films DR
WHO WE ARE?
Hi, I am Gabriela Cordero.
My mission is clear: to fuel the growth of brands, companies, and people who choose responsibility over predation — those committed to economic success without sacrificing positive impact on consumers and society.
I am an ex-Coca-Cola storyteller, communicator, and strategist with over 20 years of experience in marketing across Latin America and the U.S., having also worked with brands like Diageo, Hyundai, BAT, Florida Bebidas, Postobón, and Source to Bottle.
Originally from Costa Rica, I've spent much of my life immersed in multicultural environments. I love the old-school way of building brands around big ideas. A bit of a nerd and perfectionist when it comes to language and communication, I bring a deeply human and creative approach to marketing, enriched by expertise in creative writing and consumer neuropsychology. Certified as a coach in mammalian brain understanding, I navigate the depths of human behavior to help brands connect with ease.
Beyond work, I'm a mother and entrepreneur passionate about books, writing, exploration, the environment, and mental health.
At UNPREDATOR, I channel this purpose into helping brands thrive with AI — fiercely human, deeply creative, and unapologetically responsible.
Hi, I am Alvaro Melendez
Born in Colombia and shaped by a multicultural journey, I've always embraced change — seeing it as opportunity. For me, creativity is more than a skill; it's a way to survive and thrive. Technology should be a tool that strengthens our creative spirit, not diminishes it. I believe brands need both soul and technology — and the courage to defend them.
My career began at BBDO, Grey, and Ogilvy, where I grew into the role of VP of Strategic Planning for Latin America. There, I helped iconic brands like Coca-Cola and Kotex shape culture through sharp strategy and authentic storytelling. I earned over 35 international awards, including Effies, Cannes Lions and Clios, but the most important lesson I've learned is that passion is the real driver of success.
Since 2016, I've been deeply involved in AI-driven marketing. In 2019, I co-founded CRANT in Miami, a creative AI startup recognized as one of marketing's most innovative. In fact, PRovoke Media honored me as one of the Top 25 Innovators in the Americas.
Outside work, I'm a father and passionate fan of Formula 1, Disney, and soccer. Back in the day, I raced pigeons — an experience that taught me focus, strategy, and discipline, lessons I still carry into my life and work.
Today, I lead the UNPREDATOR movement — helping companies build superbrands through bold, cutting-edge AI strategy, human-first AI adoption, creativity and inclusive DEI practices.
WHY BRAND STRATEGY AND AI adoption brings results?
Teams thrive on clarity.
When your team understands exactly how AI will serve your company, distrust turns into motivation. Clear positioning kills the "Will AI take my job?" anxiety — and builds confidence in the future.
We've seen teams transform from AI-anxious to AI-empowered in weeks. The secret? Transparent communication about AI's role as a creative amplifier, not a replacement. When people understand they're gaining a powerful assistant, not losing their purpose, adoption becomes natural.
Stay true to what drives you.
AI handles the repetitive and mundane — freeing you to focus on the creativity and passion that fuel your work. Work smarter, be more efficient, and reclaim time for what truly matters.
Imagine spending your time on big ideas, strategic thinking, and meaningful client relationships instead of formatting presentations or writing status reports. Our clients report 40% more time for creative work after implementing our AI frameworks.
Humanity wins pitches.
Clients can spot copy-paste AI from a mile away. Show up with AI-powered human insight — original ideas backed by smart tools — and stand out. Authenticity beats cookie cutter every time.
The agencies winning the biggest pitches aren't using AI to replace creativity — they're using it to supercharge their human insights. Better research, faster ideation, and more time for strategic thinking create proposals that competitors can't match.
Stay wild. Stay human.
Become an UNPREDATOR.
Let's connect.